Buyology – The neuro science behind why we buy 

Marketing is coming of age. There is a hot new science that analyses the ways in which we buy, it is called Neuro Marketing. Neuro Marketing used fMRI machines to scan the brain and analyse what areas of the brain are active when we receive certain messages. Part of the new way sales is conducted today relies on knowning more about your target market so you can refine your message to every consumer and this is a great starting point for a background into sales in 2009. Buy the book here.