What is your “unique in”? The unique attention grabbing strategy to get you in front of prospects
A Unique in is a unique method that grabs your prospects attention and gets you in a companies door immediately.
Often in sales we use a generic approach, we like to take the easy route. Spending money and valuable time to create the perfect generic pitch designed for every prospect doesnt work. Every prospect is an individual. Every prospect is unique! Salespeople think that people can be reached in a few “tried and tested” mediums. Some may include:
- Email templates
- Flyers
- Generic Advertising
- Linear based selling
The problem with these is they are too generic, boring and too “safe”.
A “unique in” is original, its procative, it grabs your prospects attention, makes them think twice, has credibility and it breaks through clutter.
Some examples of unique in’s
- An original website for every prospect that only applies to their needs
- Highly provacative physical printed letter that describes your prospects problems and gives solutions
- An excel spreadsheet that describes the hard-business numbers and gains they will get from using your product
- An interactive movie customised to your prospect.
I think you get it? We are talking about targeting every prospect and treating them as an individual. Every prospect has a unique targeted message crafted especially for them.
Generic doesnt work, it doesnt sell and its a waste of time. Generic adds to clutter, unique will stand out.
